Category: GEO & AI SEO

Perplexity AI is quietly becoming one of the most important places your brand can appear — and most marketers haven’t started optimizing for it yet. Unlike ChatGPT, which primarily draws on training data, Perplexity searches the web in real time for every query. It then synthesizes a direct answer and cites its sources. If your…

There’s a question every marketer should be asking right now, and most aren’t: when someone asks ChatGPT about your industry, does your brand come up? Not “does your website rank on Google.” Not “do you have good reviews.” Specifically: when a real person types a question into ChatGPT and gets an AI-generated answer, is your…

Search has quietly split in two. There’s still the search engine you know — the one with ten blue links and ads up top. And then there’s the other search engine: the one inside ChatGPT, Perplexity, Gemini, and Google’s AI Overviews, where a person asks a question and gets a single answer with no links…